Turn Ad Spend Into Qualified Leads and Revenue

Budgets depend on your industry, geography, and competition. Most local service businesses we work with invest $2,000–$10,000 per month in ad spend, while franchises and multi-location brands often run $25,000–$250,000 monthly. We build a custom budget recommendation based on your cost per click, target cost per lead, and revenue goals — never a one-size-fits-all number.

Google Ads can begin producing qualified leads within the first 7–14 days because you're paying for placement at the top of search results. Facebook and Instagram ads usually take 2–4 weeks of optimization to dial in audiences and creative. Sustained, predictable ROI typically arrives in the 60–90 day window once we have enough conversion data to optimize.

It varies dramatically by industry. Home services may target $40–$120 per lead, B2B software $150–$400, legal $200–$600, and franchise development $250–$1,500. The right benchmark is your customer lifetime value: if a customer is worth $5,000, a $200 lead is highly profitable. We model cost per lead and cost per acquisition against revenue in every account we manage.

Retargeting (also called remarketing) shows ads to people who already visited your website, watched your video, or engaged with your brand. Since 96–98% of first-time visitors don't convert, retargeting brings them back at a fraction of the cost of cold traffic and is usually the highest-ROI line item in any ad account.

Yes — extremely. Meta (Facebook + Instagram) is still one of the most cost-effective channels for lead generation, e-commerce, and brand building when paired with strong creative, audience strategy, and conversion tracking. The platform's machine learning has gotten dramatically better at finding buyers, especially for local and lifestyle brands.

Google Ads is an auction. You bid on keywords your customers are searching for, and Google ranks ads using bid amount, ad relevance, landing page quality, and expected click-through rate (Quality Score). You only pay when someone clicks. We manage bidding, keywords, ad copy, audiences, and landing pages to keep cost per lead low and conversion rates high.

Every campaign we run is wired with Google Tag Manager, GA4, conversion API events, call tracking, and CRM integration. We measure form submissions, phone calls, chat starts, appointments booked, and revenue — not just clicks. You get a dashboard that ties ad spend directly to leads, customers, and ROI.

Yes. We run franchise-development campaigns to recruit new franchisees and territory-based local campaigns to drive customers into individual locations. Brand-approved creative libraries, geo-targeted budgets, and consolidated reporting let corporate maintain control while every market gets local relevance.

Almost always. Sending paid traffic to a generic homepage typically converts at 1–2%, while a dedicated landing page built for the ad's offer converts at 8–25%. Better landing pages mean lower cost per lead, higher Quality Scores, and more revenue from the same budget. We design and test landing pages as part of every engagement.

Home services, healthcare, legal, financial services, franchises, B2B services, e-commerce, education, and any business with a clear customer lifetime value above $500 tend to see the strongest ROI. If your customers actively search for what you sell, Google Ads works. If you have a clear ideal customer profile, Meta and LinkedIn ads work.

ROAS = Return on Ad Spend (revenue ÷ ad cost). A 3:1 ROAS is generally healthy, 5:1 is strong, and 8–10:1 is exceptional. For lead-gen businesses we measure ROAS through closed revenue from tracked leads. For e-commerce we measure it directly in the ad platforms. We optimize toward your target margin, not a generic benchmark.

If customers are actively searching for your product or service, start with Google Ads — you're capturing intent. If you need to create awareness, build an audience, or sell visually-driven products, start with Meta. Most mature programs run both: Google captures demand, Meta creates it.

LSAs are pay-per-lead ads that appear at the very top of Google for local services (HVAC, plumbing, electricians, legal, real estate, etc.) with a Google Guaranteed badge. They typically deliver the lowest cost per qualified lead for service businesses. We manage profile setup, lead disputes, review strategy, and bidding.

Performance Max is Google's AI-driven campaign type that runs across Search, Shopping, YouTube, Display, Discover, Gmail, and Maps from a single campaign. With strong creative assets and clean conversion data, PMax can dramatically scale ROAS. It requires expert setup — we configure asset groups, audience signals, and feeds to keep it from wasting budget.

We use AI for audience modeling, ad copy generation, creative testing, bid optimization, anomaly detection, and performance analysis. AI surfaces patterns humans miss and tests more variations in a week than a manual team can in a quarter — then our strategists make the strategic calls. It's a force multiplier, not a replacement for expertise.

We work month-to-month after an initial 90-day strategy and build period. We earn the relationship every month with results and transparency. You always own your ad accounts, data, creative, and landing pages — no lock-in.

Yes. We provide white-label PPC, paid social, and reporting services for marketing agencies, franchises, and franchise consultants. Reach out for our partner program details.

Strategy, account setup or audit, conversion tracking, keyword and audience research, ad copy, creative direction, landing page design, campaign launch, daily optimization, A/B testing, retargeting, monthly reporting, and a dedicated strategist. Creative production and media spend are scoped separately.

Yes — account audits and rescues are a core part of what we do. We've taken accounts from a 0.7× ROAS to 6× ROAS in 90 days by fixing tracking, restructuring campaigns, rewriting creative, and rebuilding landing pages. Start with a free advertising audit and we'll show you exactly where the spend is leaking.

Schedule a free advertising audit. We'll review your existing campaigns, tracking, landing pages, and competitors, then walk you through a 90-day plan with projected cost per lead and ROAS. No pressure, no obligation.