Everything we use with clients, gathered in one place — free diagnostic tools, published books, training programs and the insights library behind them.
Diagnostics you can run yourself in minutes. Each one ends with a prioritized action list, not a sales pitch.
See how your website performs in AI search and where revenue is leaking. Includes a downloadable growth roadmap.
3 minutesRun itGrade your site across visibility, conversion, content and trust, then get a prioritized fix list.
2 minutesRun itPinpoint where your business loses time and money, then get a personalized AI Business Blueprint™ with a prioritized roadmap.
3 minutesRun itDiscover which AI employees your business needs first, your opportunity score, and the hours you could recover each week.
3 minutesRun itFive quick questions reveal how visible and credible your brand looks to clients, media, podcast hosts and AI search.
2 minutesRun itModel the leads, customers and revenue a connected growth system could produce for your business.
1 minuteRun itFind out how prepared your team, content and data are for AI-driven marketing.
3 minutesRun itMichelle Hummel's published books on AI-powered growth — written for franchise leaders, nonprofit teams and enterprise executives.
See the full Magnetic Marketing with AI series
The operating manual for franchise brands adopting AI at scale.
For Franchisors, franchise development teams, and multi-unit operators
AI for mission-driven organizations — with empathy at the center.
For Nonprofit leaders, development directors, and mission-driven operators
The leadership guide to building enterprises that learn as fast as the market.
For C-suite leaders, chiefs of staff, and transformation executives
Go deeper with structured programs, certifications and live training led by Michelle and her team.
AI workforce, agency, franchise and app growth tracks, plus certifications and membership training.
ExploreTrain your team to run AI-assisted marketing workflows with confidence and guardrails.
ExploreWeb Media University certification tracks in SEO, social media and digital strategy.
ExploreA community of operators sharing AI marketing systems, prompts and playbooks.
ExploreKeynotes and hands-on team training on AI search, SEO and revenue-focused web strategy.
ExploreFresh strategy every week, plus the proof behind it.
Hundreds of articles on SEO, AI search, content, ads and automation — updated weekly.
ExploreLive training, workshops and webinars for marketers and business owners.
ExploreReal client results, from local service brands to multi-location franchise systems.
ExploreMichelle's three podcasts — franchise success, AI, and healing — plus how to be a guest.
ExploreConversations with franchise leaders on growth, marketing and technology.
ExploreWhere Michelle and Web Strategy Plus have been featured in the media.
ExploreWebsites, apps and AI tools we have designed, built and launched.
ExploreBook a free 30-minute growth session and we'll walk your site, your search visibility and your funnel together.
