What wasn't working
Each childcare center had its own website, its own look, and its own way of communicating with parents. Corporate couldn't enforce brand standards, and franchisees lacked tools to generate enrollment leads locally.
What we built
We launched a WordPress Multi-Site network that gives every owner an editable local site within a brand-governed framework — paired with a parent portal, tour booking, staff and event management, and a local marketing playbook each location can actually run.
What changed
Locations now share a consistent, parent-friendly experience, corporate keeps full brand oversight, and the platform is ready to absorb every new center the franchise opens.
Inside the build
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