Web Strategy Plus — Digital Marketing Agency
Legal

Privacy Policy

What we collect, why we collect it, and the choices you have. Written in plain English — no hidden practices.

Web Strategy Plus (“Web Strategy Plus,” “we,” “us”) builds websites, marketing programs and AI systems for businesses. This policy explains what personal information we collect through webstrategyplus.com and our related pages, how we use it, who we share it with, and how to exercise your rights. We do not sell your personal information.

Who we are

Web Strategy Plus is a marketing and AI consulting firm based in Cincinnati, Ohio, operated by Michelle Hummel. We publish this site, our blog, lead forms, scheduling pages, quote requests, speaking and event registrations, and marketing emails. Where our partner brands are involved — including Web Media University, AI Magnet Academy, the Franchise Revenue Engine and the Franchise Success Podcast — the company running that program is responsible for its own communications, and we will tell you which one is contacting you.

Questions about this policy can go to contactus@webstrategyplus.com or 877-224-0278.

Information we collect

Information you give us. Whenever you fill out a form, book a call, request a quote or reply to one of our messages, we receive what you type. That can include:

  • Name, job title and company name
  • Email address, phone number and text-message preferences
  • Website URL, industry, service area and current marketing channels
  • Budget range, project goals, timelines and event details (date, location, audience size, format)
  • The contents of your message, attachments or uploaded files
  • Calendar bookings — appointment date, time, time zone and any details you enter into the scheduler
  • Scores and answers from our free assessments and calculators, so we can show you your results

Information collected automatically. Like most websites, our hosting platform keeps basic technical logs so the site can be delivered and kept secure. That can include your IP address, browser and device type, the pages you viewed, approximate location derived from your IP address, and the page or search term that referred you to us.

Information from other sources. If you interact with us on a social network or an advertising platform, we may receive aggregated or profile-level information from that platform, and if you buy one of our books from a retailer, the retailer shares the order details needed to deliver it.

How we use your information

We use your information to run the work you asked for. Specifically, to:

  • Answer your question, prepare your quote, confirm your consultation or event registration
  • Deliver and manage services you have engaged us for, including reporting
  • Send follow-up messages, proposals, agreements, invoices and service updates
  • Send marketing emails or texts where you asked for them, and honor an unsubscribe immediately
  • Improve the site — which pages are useful, where people get stuck, what to publish next
  • Protect the site and our clients, prevent abuse, and meet legal and accounting obligations

We do not use your information to train public artificial-intelligence models, and we do not build an advertising profile that we sell or trade.

Cookies, pixels and tracking

This site does not drop its own advertising cookies, retargeting pixels or third-party analytics scripts. Pages load from our hosting platform, and that platform keeps the technical logs described above.

A few pages embed tools you interact with directly — most importantly the online calendar used to book a consultation, and links to partner sites such as Web Media University, Amazon, LinkedIn and YouTube. When you use those, the provider sets its own cookies and handles your data under its own privacy policy. We encourage you to read them; we are not responsible for their practices.

Your browser lets you block or delete cookies at any time. Doing so will not stop you from reading this site, though a booking calendar may stop working until cookies are allowed for that domain.

When we share information

We share information only in these situations:

  • Service providers. Companies that host the site, store data, send email and texts, process payments, schedule meetings, or help us manage and report on marketing work. They act on our instructions and are expected to use the data only for us.
  • Advertising platforms. If we run campaigns for you, your campaign data is shared with platforms such as Google, Meta or LinkedIn as needed to deliver and measure that advertising.
  • Your team and your other advisers. With your permission, we may coordinate with your staff, webmaster, legal or accounting advisers.
  • Business transactions. If the firm is sold, merged or reorganized, client information may transfer as part of that transaction.
  • Legal requirements. To comply with a lawful request, enforce an agreement, or protect rights, safety and property.

We do not sell, rent or trade your personal information, and we do not use consent to a service as a reason to send unrelated marketing.

Marketing messages and opt-out

Marketing emails are sent to people who asked for them or who have a current working relationship with us. Every message includes an unsubscribe link that works right away, and you can also reply “unsubscribe” or email us. Text messages include STOP and HELP instructions; reply STOP and the messages stop.

If you opt out of marketing you will still receive messages we consider part of the service — for example a calendar confirmation, a proposal you requested, an invoice, or a security notice.

How long we keep information

We keep enquiry and lead information only as long as it is useful to you and to us — typically for the life of a working relationship plus a reasonable period for follow-up. Engagement records, contracts and invoices are kept for the periods our accountant and the law require. When information is no longer needed, it is deleted or anonymized, unless we are required to preserve it for a dispute or a legal obligation.

Your rights and choices

Wherever you live, you can ask us to:

  • Confirm what personal information we hold about you and provide a copy
  • Correct anything that is wrong or out of date
  • Delete your information from our systems
  • Stop using it for marketing, at any time and without giving a reason
  • Restrict or object to a particular use, or export your data in a portable format

Send the request to contactus@webstrategyplus.com or call 877-224-0278. So we can protect your account, we may ask you to confirm the email address or phone number associated with your records. We answer requests within 30 days and will tell you if we need more time or if an exception applies. We never charge a fee for a first request, and we will not discriminate against you for choosing any of these rights. If you are in California, Colorado, Virginia or another state with a consumer privacy statute, these rights apply to you as that law describes them; if you are in the EU or UK, you may also complain to your supervisory authority.

How we protect information

The site is served over HTTPS, access to stored information is limited to the people who need it for the work, and providers are chosen partly on how they handle security. No method of storage or transmission is perfectly secure, so we ask you not to send payment card numbers or health records by ordinary email, and we tell you when a different channel would be safer.

Children

This site is written for business owners and marketers and is not directed at children. We do not knowingly collect information from anyone under 16. If you believe a child has sent us information, email us and we will remove it.

Visitors outside the United States

Our systems are hosted in the United States. If you use this site from another country, your information is processed in the United States as described here. We treat requests from EU, UK, Canadian and Australian visitors the same way we treat requests from anyone else, and where a lawful basis is needed for marketing we ask for it up front rather than assuming it.

Changes to this policy

When we change this page we revise the “Last updated” date above and, for material changes, tell people who have an active engagement with us. The current version on this URL is the one that applies.

Contact us about privacy

Web Strategy Plus, Cincinnati, Ohio. Email contactus@webstrategyplus.com, or call 877-224-0278. We read every message and reply personally.