A growth and AI transformation partner
We help businesses generate more revenue through strategy, automation, and modern marketing systems — built for the AI era.
Award-Winning Digital Strategist, Speaker & AI Marketing Expert
Michelle Hummel has helped businesses, franchises, and organizations generate growth through strategic marketing, automation, and digital transformation for more than two decades.
As a nationally recognized speaker, trainer, author, and entrepreneur, Michelle combines proven marketing strategies with emerging AI technologies to help businesses stay ahead of the curve.
She founded Web Strategy Plus to give business owners the strategic partner they wished they had — one who treats marketing as a system, not a series of disconnected campaigns.
The principles that guide every engagement
Strategy First
We start with growth strategy, not tactics for the sake of activity.
Honest Reporting
Real numbers, real outcomes. No vanity metrics.
Partnership Model
We act like an extension of your team — fractional CMO, not vendor.
AI-Native Thinking
Every recommendation factors in how AI can do it faster or better.
Two decades of growth and reinvention
- 2003Michelle begins her career in digital marketing.
- 2010Founds Web Strategy Plus to help small businesses grow online.
- 2015Launches Web Media University to train in-house marketing teams.
- 2019Expands into franchise systems and multi-location marketing.
- 2023Pivots agency to AI-first growth systems and custom AI applications.
- TodayServing 200+ clients nationwide with strategy, automation, and AI.
Let's build your growth engine.
Start with a free 30-minute strategy session. No obligation, just honest analysis.
Schedule Free Strategy Session