What wasn't working
Patients couldn't quickly grasp the walk-in, no-appointment Express model, and a fast-growing franchise opportunity was hidden behind a website built for a single clinic.
What we built
We rebuilt the site around two distinct journeys — patients looking for fast, affordable care and licensed chiropractors evaluating ownership — with location-aware navigation, membership messaging, and a dedicated franchise development funnel.
What changed
Visitors find a nearby clinic in seconds, the Express care model is finally easy to explain, and franchise inquiries now have a clear path through the site.
Inside the build



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