FB
Franchise Growth
FranchiseBrand
- Challenge
- Inconsistent lead flow across 47 locations.
- Solution
- Unified multi-location SEO + AI lead routing.
Result
+218% qualified leads in 6 months
AI Visibility · SEO · AEO · Website Design · Automation
Need More Leads and Customers?
Grow Your Business.
Become the Business AI Recommends.
4.9|200+ Five-Star Reviews
20+ Years|500+ Businesses Served
AI VISIBILITY PLATFORM
Get Found Everywhere Customers Search
Today's customers don't just search Google.
They ask ChatGPT. They use Gemini. They search Perplexity. They rely on AI-powered recommendations. If your business isn't showing up where customers are searching, you're losing opportunities every day.
We help your business become visible across every major search platform.
Google
AI Overviews
ChatGPT
OpenAI
Gemini
Google
Claude
Anthropic
Perplexity
Answer engine
Bing
Copilot
Apple Maps
Local
YouTube
Video search
Facebook
Social
LinkedIn
B2B
Free Assessment
Discover Your AI Visibility Score™
Find out how visible your business is across Google and AI-powered search platforms like ChatGPT, Gemini, Claude, and Perplexity. Get a scored report with prioritized recommendations you can act on this quarter.
Get My Free AI Website Audit
Takes 2 minutes · No credit card · Instant report
Your AI Visibility Report
9-point audit
Website
SEO
Local SEO
AI Search Visibility
Reviews
Content
Conversion Optimization
Technical SEO
AI Readiness
Sample score
72
/ 100 · Room to grow
Featured In
Inc. · Forbes · Entrepreneur · Franchise Times
Meet Michelle Hummel
Award-Winning Digital Strategist,
Speaker & AI Marketing Expert
Michelle Hummel has helped businesses, franchises, and organizations generate growth through strategic marketing, automation, AI adoption, and digital transformation for more than two decades.
- Award-winning Digital Strategist
- AI Marketing Expert
- Bestselling Author
- National Keynote Speaker
- Founder of Web Strategy Plus
- Founder of the AI Magnet Academy
- Creator of AI Growth Systems
500+
Businesses Served
20+
Years Experience
200+
Five-Star Reviews
50
States Served
National Speaker Bestselling Author AI Marketing Expert Featured in Inc., Forbes & Entrepreneur Franchise Marketing Specialists
Our Growth Solutions
We Help Businesses Grow in Five Strategic Ways.
From SEO and website design to AI Search Optimization, lead generation, and custom AI applications — every service is built to compound.
AI Visibility
Get Found
Rank in Google and get cited by ChatGPT, Gemini, Claude, and Perplexity.
Explore pillarSites that sell
Turn Visitors into Customers
AI-powered websites and CRO systems that turn traffic into revenue.
Explore pillarDemand generation
Stay Top of Mind
SEO content, social media, email, and video that build authority and pipeline.
Explore pillarScale without hiring
Save Time
Marketing automation, CRM, AI agents, and custom AI applications.
Explore pillarPredictable pipeline
Scale
Paid media, franchise systems, multi-location marketing, and fractional CMO leadership.
Explore pillarBrowse All Services
Digital marketing, PPC, franchise marketing, healthcare, dental, SaaS, ecommerce, brand strategy, and more.
See the full library
The Web Strategy Plus AI Ecosystem
More Than an Agency. An Entire Marketing Growth Ecosystem.
Web Strategy Plus has developed proprietary tools, platforms, assessments, education, and AI systems to help businesses grow faster — and stay ahead of every AI-driven shift in how customers search, buy, and choose brands.
AI Visibility Score™
Free 9-point audit of your website, SEO, and AI search readiness.
Learn more
Growth Systems Lab
Proprietary frameworks that turn AI into pipeline.
Learn more
AI Magnet Academy
Private community for AI-forward founders and marketing leaders.
Learn more
Web Media University
Self-paced training for in-house marketing teams.
Learn more
AI Workforce Academy
Certify your team on AI-first marketing methodology.
Learn more
Franchise Revenue Engine
Multi-location growth platform for franchise brands.
Learn more
Webinar & Events Hub
AI workshops, masterclasses, and speaking engagements.
Learn more
Podcast
Franchise Success Podcast — strategy from top operators.
Learn more
AI Assessments
Diagnostics for SEO, AEO, content, and AI readiness.
Learn more
Marketing Calculators
ROI, CAC, and payback modeling tools.
Learn more
Local Authority
Serving Businesses Nationwide
Headquartered in Florida with deep roots in Ohio, Web Strategy Plus has helped businesses across all 50 states grow through AI-powered digital marketing, SEO, AI Search Optimization, websites, automation, and lead generation.
Orlando, FL (HQ)
Cincinnati, OH
Orlando
Digital marketing, SEO & AI visibility
Local services
Tampa
Digital marketing, SEO & AI visibility
Local services
Miami
Digital marketing, SEO & AI visibility
Local services
Cincinnati
Digital marketing, SEO & AI visibility
Local services
Columbus
Digital marketing, SEO & AI visibility
Local services
Cleveland
Digital marketing, SEO & AI visibility
Local services
Indianapolis
Digital marketing, SEO & AI visibility
Local services
Louisville
Digital marketing, SEO & AI visibility
Local services
Nashville
Digital marketing, SEO & AI visibility
Local services
The AI Advantage
The future of marketing is AI-powered.
Most agencies are still selling yesterday's SEO and digital marketing. We help businesses implement the AI systems that win the next decade while protecting the rankings, backlinks, and Google authority you've already earned.
- AI Lead Generation
- AI Content Creation
- AI Chatbots
- AI Search Optimization
- AI Automations
- AI Sales Systems
- Custom AI Applications
AI Assistant · Live
"I'm a roofing company in Tampa. How do I get more leads?"
Based on your service area, I'd run Google Local Service Ads, layer in SEO for "roof repair Tampa," and automate a 5-step nurture sequence. Want me to draft the strategy?
Projected pipeline: 38–52 qualified leads / mo within 90 days.
Success Stories
Real businesses. Real revenue results.
MC
Healthcare
MidwestCare
- Challenge
- Low online conversion despite ad spend.
- Solution
- Conversion-optimized site + automated intake.
Result
3.4× appointment bookings
HS
Home Services
HomeShield
- Challenge
- Manual quoting limited growth.
- Solution
- AI estimator + nurture automations.
Result
$1.2M attributed revenue / yr
Franchise Clients
Some of Our Franchise Clients
Franchise brands that trust Web Strategy Plus with their growth — from pest control and childcare to print, cleaning, and quick-service restaurants.
Speaking & Training
Highly Requested Trainer and Keynote Speaker for Many Well-Known Organizations
Chambers of commerce, universities, trade associations and professional groups that have invited Michelle Hummel to speak and train their members.
Client Results & Reviews
The digital marketing agency 500+ brands trust to grow revenue.
From franchise systems and healthcare networks to home services and B2B SaaS, leaders choose Web Strategy Plus for SEO, AI Search Optimization, website redesign, and AI-powered marketing that actually moves the pipeline.
"The entire team is professional, patient, and knowledgeable. Michelle was a reassuring voice of guidance and wisdom throughout the entire web development process. Since Sinclair had many decision-makers and ideas, we scheduled a weekly call to harness Sinclair's creativity and build a better website. I highly recommend Michelle for any marketing endeavor, including website design."
ST
Sinclair Team
Sinclair
Events & Learning
Learn digital marketing from the people teaching it.
Upcoming Webinars
Live AI marketing training every month.
Explore
Digital Marketing Workshops
Hands-on sessions for marketing teams.
Explore
Speaking Engagements
Book Michelle for your conference or franchise event.
Explore
Franchise Training
Multi-location marketing playbooks.
Explore
Marketing Certification
Certify your team on AI-first marketing.
Explore
Watch On-Demand
Full library of AI marketing masterclasses.
Explore
Free Resources
Free tools, guides, prompts & digital marketing training
Everything you need to audit your website, benchmark your SEO, sharpen your AI strategy, and grow revenue — free.
AI Search Optimization FAQ
Answers for the AI-powered search era.
The questions buyers, founders, and marketing leaders ask us most about SEO, AEO, and AI Visibility.
What is AI Search Optimization (AEO)?
AI Search Optimization — also called Answer Engine Optimization or AEO — is the practice of structuring your website, content, and entity data so AI-powered search engines like ChatGPT, Google Gemini, Claude, and Perplexity recommend your business when users ask relevant questions. It combines traditional SEO fundamentals with schema markup, topical authority, verified citations, and conversational content designed to be quoted by large language models.
How do businesses rank in ChatGPT and other AI search engines?
Businesses rank in ChatGPT, Gemini, Claude, and Perplexity by publishing depth-of-topic content, earning citations on trusted third-party sources, implementing structured data (Organization, LocalBusiness, FAQPage, Person schema), and maintaining consistent entity signals across the web. Web Strategy Plus specializes in AI Visibility programs that combine SEO, digital PR, and AEO content to earn recommendations across AI-powered search platforms.
How does AI affect SEO in 2026 and beyond?
AI is reshaping SEO in three ways: Google AI Overviews now answer many queries directly, ChatGPT and Perplexity are replacing traditional search for research-heavy questions, and generative results reward brands with strong topical authority and structured citations. The businesses that win are those investing in both classic SEO (rankings, backlinks, technical health) and AI Visibility (schema, entities, LLM-friendly content).
Why is AI Visibility important for my business?
AI Visibility is important because a growing share of buyers now start their research inside ChatGPT, Gemini, Claude, or Perplexity — not Google. If those AI platforms don't know your brand, your competitors get recommended instead. AI Visibility protects your pipeline as search behavior shifts to conversational AI.
How can AI generate more leads for my business?
AI generates more leads through AI-powered websites with personalization and chat, AI content that ranks in both Google and AI search, automated lead scoring and nurture sequences, custom AI agents that qualify prospects 24/7, and predictive analytics that identify high-intent visitors. Web Strategy Plus builds these systems as one connected AI growth stack.
What is the AI Visibility Score™?
The AI Visibility Score™ is a free assessment from Web Strategy Plus that analyzes your website, SEO, Local SEO, AI search visibility, reviews, content, conversion optimization, technical SEO, and AI readiness. You receive a scored report with prioritized recommendations for improving visibility across Google and AI-powered search platforms.
Free AI Visibility Report
Get your free AI Visibility Report
- Website Analysis
- SEO + AEO Snapshot
- AI Readiness Score
- Lead Generation Opportunities
Ready to become the business
AI recommends?
Let's build a digital marketing and AI Visibility system that grows revenue — and keeps working while you sleep.
No obligation · 30-minute strategy session