Speaking & Workshops
AI-powered growth. Practical strategies. A playbook your audience can put to work.
Keynotes and hands-on workshops for executives, franchise networks, and industry conferences — helping businesses get found, trusted, and chosen in the age of AI.
In-person, virtual & hybrid · Available nationwide
See Michelle in action
A practitioner’s perspective on franchise growth, AI marketing, and the future of the buyer journey.
Meet your speaker
Michelle Hummel is a Fractional CMO, franchise marketing expert, and CEO of Franchise Success Team and Web Strategy Plus. A national keynote speaker and trainer, she helps franchise systems and multi-location brands use AI-powered marketing to generate leads, automate the buyer journey, and scale without scaling headcount.
With more than two decades of operator-level experience and 500+ companies served, Michelle translates emerging technology into systems that move revenue. She is a certified AI Integration Specialist and author of The AI-Powered Franchise and Social Media Magnet.
Her work has been published in Franchise Wire and Franchise Dictionary Magazine. Her sessions are tactical and takeaway-driven, giving attendees frameworks, tech stacks, and 90-day roadmaps they can implement.
Signature talks
01
Move from manual, reactive recruitment to a predictive, AI-driven development pipeline. Explore systems that automate lead qualification, personalize the buyer journey, and scale marketing across every location, with a 90-day implementation roadmap.
Best for: Franchise executives, development teams, marketing leaders
02
Search is becoming delegation. Learn the new brand playbook for AI-led discovery: machine-readable presence, agent-optimized content, structured data, trusted social proof, and commerce integrations.
Best for: Marketing leaders, CMOs, brand and e-commerce teams
03
Build an AI-powered multi-location marketing stack with centralized content, automated local campaigns, reputation management, and per-location measurement — without a hundred-person marketing team.
Best for: Multi-unit brands, franchise marketing teams, agency leaders
04
Follow the candidate journey from first search to signed agreement. This practical session covers site structure, SEO, speed, content strategy, and the conversion fixes that actually matter.
Best for: Franchisors, development teams, web and marketing managers
05
Hands-on training for new franchise owners: deploy an AI-assisted local marketing stack for content, social, reviews, lead capture, and follow-up in the first 90 days.
Best for: Franchisee onboarding, annual conventions, regional training days
Session formats
30–60 minutes
45 minutes + Q&A
Hands-on team training
Virtual or in-person
Conversations that move ideas forward
Michelle runs AI marketing systems daily as a fractional CMO. Every session connects strategy to a practical roadmap, customized for your event, team, or franchise network.
Booking
Tell us about your audience, event date, and goals — Michelle's team follows up with availability, fees, and next steps.
Grab a time on Michelle's calendar to discuss your keynote or private workshop — or send the speaking request form above and we'll take it from there.
