A PPC Agency Focused on Cost Per Lead, Not Clicks
Full-service pay-per-click management across Google, Microsoft, Meta, and LinkedIn — with landing pages, tracking, and optimization built in.
What our PPC agency delivers
Paid media that treats your budget like our own — strategy, execution, and optimization under one roof.
Paid search across every network
Google Ads, Microsoft Ads, and Local Services Ads managed together for maximum coverage on high-intent queries.
Paid social that drives pipeline
Meta, LinkedIn, and TikTok campaigns built around lead quality — not vanity metrics.
Landing pages that convert
Every campaign gets a conversion-focused landing page — never just your homepage.
End-to-end conversion tracking
GA4, Google Ads, offline conversion imports, call tracking, and CRM revenue attribution.
Cost-per-lead optimization
Weekly bid, keyword, audience, and creative optimization to drive CPL down month over month.
Transparent reporting
A single dashboard showing spend, leads, CPL, and pipeline by channel — no black-box reporting.
PPC Agency FAQ
What does a PPC agency actually do?
A PPC agency plans, launches, and optimizes paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and YouTube. That includes keyword and audience research, ad copy, landing pages, conversion tracking, bid management, and reporting.
How much do PPC agencies charge?
Most PPC agencies charge a management fee of 10–20% of ad spend, or a flat monthly retainer starting around $1,500. Web Strategy Plus retainers start at $1,500/mo for small accounts and scale to a % of spend for accounts above $10K/mo.
Is hiring a PPC agency worth it?
For most businesses spending more than $2,000/mo on ads, a specialized PPC agency will lower your cost per lead within 60–90 days by improving targeting, ad copy, landing pages, and conversion tracking that in-house teams often miss.
How long does it take to see PPC results?
New campaigns typically generate leads within the first 2 weeks. Meaningful optimization gains show up between day 30 and 90 as we accumulate conversion data and cut wasted spend.
What channels does your PPC agency manage?
Google Ads (Search, Performance Max, YouTube, Shopping), Microsoft Ads, Local Services Ads, Meta Ads, LinkedIn Ads, and TikTok Ads — we recommend the mix based on where your buyers actually convert.
Paid media lessons from our own reporting
Across Google, Microsoft, Meta, and LinkedIn, the same things move cost per lead. These articles cover what we test first on every account.
PPC Advertising: 5 Tips to Get the Most Bang for Your Buck
Budget discipline, match types, negatives, and the reporting cadence that keeps CPL falling.
Read the articleHow Web Strategy Plus Grows Businesses With SEO and PPC
Running paid and organic as one pipeline instead of two disconnected channels.
Read the articleHow to Create Effective Thought Leader and Sponsored Ads on LinkedIn
What actually works for B2B paid social when the buying cycle is long.
Read the articleIncrease Online Revenue and Grow Your Brand With Facebook Advertising
Meta creative and audience structure for direct-response campaigns.
Read the articleGhosting Customers? Why Your Website Might Be Scaring Away Leads
Most PPC problems are landing page problems — here's how to spot yours.
Read the articleThe ROI Mindset: Treat Your Website Like a Sales Team
How we tie every channel back to cost per qualified lead.
Read the articleTell us which channels you run, your monthly spend, and your target cost per lead — we'll send a scoped quote with the first 90 days mapped out.
Request a PPC QuoteReady for lower-cost, higher-quality leads?
Book a free 30-minute audit and we'll map the fastest path to reducing your cost per lead across every channel.
Book Free PPC AuditRelated services
Conversion Rate Optimization
Research-driven A/B testing and UX redesign that lift conversion on the pages that matter.
B2B Lead Generation
Outbound, inbound, and paid combined into one predictable qualified-meeting pipeline.
Video Marketing
Strategy, production, YouTube SEO, and short-form video that builds authority and pipeline.