What wasn't working
Hope Floats provides free laundry, meal, and cleaning services to cancer patients, but few people in the community knew the programs existed. Volunteer recruitment and donations were limited by visibility.
What we built
We delivered a mission-focused website with clear CTAs for Get Assistance, Donate, and Volunteer, plus a storytelling-led social and content program built around survivor stories, service spotlights, and community partners.
What changed
Patients, volunteers, and donors can finally see — and act on — what Hope Floats does, and the organization has a content engine that keeps awareness compounding month over month.
Inside the build



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