Fill the right chairs at each office, not just the busiest one.
We help dental and orthodontic groups make every office easy to find, easy to book and easy to measure, while keeping each practice's local identity and the group's brand working together.
The problem and the fix
Dental groups often grow by acquisition, which leaves a patchwork of names, websites and phone systems.
What we see
Each acquired practice has its own website and reviews, and the group brand is invisible.
How we solve it
A plan that keeps local trust while connecting offices under one structure, with clear location and provider pages.
What we see
New patient calls are missed at the front desk during busy hours.
How we solve it
Online booking paths, call tracking and follow-up for missed calls and incomplete requests.
What we see
Marketing pushes the same offer everywhere, even when some offices have open hygiene time and others are booked out.
How we solve it
Location-level campaigns that can shift budget toward offices with capacity and higher-value services such as implants, Invisalign or ortho consults.
What we see
Recall and reactivation depend on manual calls the team never has time for.
How we solve it
Automated recall, reactivation and treatment follow-up that respects patient preferences and privacy rules.
Services and workflows
For dental groups the mix centers on location visibility, booking paths and patient follow-up.
Websites with office and provider pages
Clear pages for each office, provider and core service, built for phones and fast booking.
- Office pages with hours, insurance and directions
- Provider bios
- Service pages for implants, ortho and cosmetic
Local SEO and AI visibility for each office
Google Business Profiles, reviews and patient-question content so offices appear in maps, search and AI answers.
- Review requests after visits
- Patient FAQ content
- Profile and citation cleanup
New patient campaigns by location
Paid search and social campaigns for specific services and offices, with landing pages that match the offer.
- Implant and ortho consult campaigns
- Office-level budgets
- Consult request landing pages
Booking, tracking and attribution
Track calls and booking requests by office and campaign so you can see where new patients actually come from.
- Call tracking per office
- Booking request follow-up
- New patient source reporting
Recall, reactivation and treatment nurture
Email and text sequences for overdue patients and unscheduled treatment, set up with your compliance requirements in mind.
- Overdue recall reminders
- Unscheduled treatment follow-up
- Ortho consult nurture
Fractional CMO for growing groups
Leadership for groups adding offices, aligning marketing with operations, acquisitions and capacity.
- Acquisition integration plan
- Group-wide reporting
How we work together
A simple path from first call to results you can review
- Step 1
Fit call
15 minutes on your offices, services and where new patients come from today.
- Step 2
Patient path review
We search, call and book like a new patient at a sample of offices.
- Step 3
Office-by-office plan
Priorities for websites, profiles, campaigns and follow-up, based on capacity.
- Step 4
Build and measure
We launch in phases and report by office so leadership sees the full picture.
Why teams trust us
Michelle Hummel has been featured in Inc., Forbes, Entrepreneur and Franchise Times. You can review our healthcare work and client testimonials below.
Frequently asked questions
Do you work with single practices?
This page is built for groups with several offices, but we do talk with growing single practices that plan to add locations.
How do you handle patient privacy?
We avoid putting protected health information into marketing tools that are not set up for it, and we work with your compliance requirements when setting up tracking and follow-up.
Should acquired practices keep their names?
It depends on local trust and your long-term brand plan. We help you weigh the options before changing anything patients see.
Can you promise a set number of new patients?
No. We focus on clear booking paths, better visibility and honest reporting by office, without guarantees.
Let's look at how new patients find each office.
Book a 15-minute fit call, or start with an audit of your website and booking path.