Earned Coverage That Lifts SEO & Brand
Digital PR that lands tier-1 media coverage, editorial backlinks, and brand mentions — the modern authority-builder for SEO and reputation.
What's in a digital PR engagement
A repeatable earned-media engine — not a one-off press release blast.
Media outreach & pitching
Targeted pitches to journalists at trade, national, and niche publications your buyers actually read.
Data studies & original research
First-party surveys, data reports, and rankings that earn coverage and links at scale.
Expert commentary & HARO
Positioning your leadership as go-to sources through HARO, Qwoted, and journalist relationships.
Newsjacking & reactive PR
Fast-response campaigns that put your brand in trending stories the day they break.
High-authority link building
Editorial backlinks from DR 60+ publications — the kind of profile competitors can't buy.
SEO impact reporting
Coverage, referring domains, brand search lift, and ranking impact reported monthly.
Digital PR FAQ
What are digital PR services?
Digital PR services earn high-authority media coverage, brand mentions, and backlinks by pitching journalists, publishing data studies, offering expert commentary, and running newsjacking campaigns — the modern equivalent of traditional press for SEO and reputation.
How is digital PR different from link building?
Traditional link building often uses guest posts, directories, and outreach templates. Digital PR earns links as a byproduct of genuine editorial coverage in major publications — better authority, better brand lift, and much harder for competitors to replicate.
How much do digital PR services cost?
Web Strategy Plus digital PR retainers range from $4,000 to $12,000 per month depending on campaign volume, data-study production, and target publications. Most clients see 5–20 earned placements per quarter.
What kind of coverage can I expect?
Tier-1 to tier-3 publications relevant to your industry — trade press, national business media, niche outlets, podcasts, and influential newsletters. We report on placements, referral traffic, and DR/authority gained.
How does digital PR help SEO?
Editorial links from trusted publications are still one of the strongest ranking signals. Digital PR builds the exact kind of hard-to-replicate authority profile that lifts rankings across your entire site.
Ready to earn real coverage?
Book a 30-minute call — we'll map your best angles and target publications for the next 90 days.
Book Strategy CallRelated services
Dental Marketing
New-patient marketing for general, cosmetic, ortho, pediatric, and specialty practices and DSOs.
AI-Powered Websites
Conversion-optimized websites with AI personalization, chat, and CRM baked in.
SEO & AEO Services
Rank in Google and get cited in ChatGPT, Perplexity, and Google AI Overviews.
