There was a time when most people thought that LinkedIn was only useful during a job search. But as the site has continued to grow and develop, it has become the leading social network for professionals across countless industries. So whether you’re interested in finding new leads, networking or simply want to learn new strategies that you can apply to your business, LinkedIn is the place to go.
Because LinkedIn continues to grow and develop at a rapid pace, the platform is always gaining new features. Given how powerful LinkedIn has become, it’s easy to overlook some really compelling features. That’s why I want to cover a handful of great LinkedIn features you may not know about but will want to start using now:
Optimize Your Profile By Reordering It
A standard LinkedIn profile follows the format of summary, experience and endorsements. Then within sections, the site has a default method for how information is displayed. Although many users assume that’s the format they have to stick with, LinkedIn actually makes it possible to change the order of both the sections and the content within them. By making even just a couple of tweaks, you can ensure that the information you care about the most is what people first see when they look at your profile.
Personalize LinkedIn Requests
As with profiles, LinkedIn has a default format for requests that are sent. While these requests can be a great way to grow your network, they can appear spammy at times. You can combat that issue by using the mobile app to customize your requests. The way to do this is instead of clicking the connect button when you look at someone’s profile, click the three dots that are displayed in the upper right. Choose Personalize Invite, and then you’ll be able to write any message you want.
Join More Groups
When people start investing some time in growing their LinkedIn presence, they usually discover that groups provide numerous benefits. If you’re part of groups but it’s been awhile since you’ve looked at any new ones, you may not know that LinkedIn now allows you to join up to 100. Given the value that participating in groups can provide, it’s worth looking into joining at least a few more.
Video is the Future
The amount of video that’s watched online every single day is amazing. As the Internet continues to become more interactive via video, you can take advantage of what this medium has to offer by adding at least one to your profile. And if your business has a YouTube channel with multiple videos, you can easily connect it to LinkedIn.
If you have any other questions about LinkedIn or how you can use social media to market your business online, you can easily get answers by contacting  Web Strategy Plus.