Help pet owners choose your hospital, and keep the team from drowning in phone calls.
Veterinary groups face strong demand and stretched teams at the same time. We help you attract the right new clients, route requests clearly and automate the reminders your staff should not have to make by hand.
The problem and the fix
For many hospitals the challenge is not only more clients. It is the right clients, at the right hospital, without overloading the front desk.
What we see
Phones ring all day with questions the website could answer.
How we solve it
Clear hospital pages with services, hours, new client steps and urgent care guidance, plus online appointment requests.
What we see
Some hospitals are booked weeks out while others have openings.
How we solve it
Hospital-level campaigns and messaging that steer new clients toward locations with capacity.
What we see
Wellness visits, vaccines and dental cleanings slip because reminders are inconsistent.
How we solve it
Automated wellness and vaccine reminders connected to your practice software where it supports it.
What we see
Recruiting veterinarians and technicians is as hard as finding clients.
How we solve it
Career pages and recruiting content that show culture and hospital life, measured alongside client marketing.
Services and workflows
For veterinary groups the mix balances client acquisition, front-desk relief and recruiting.
Hospital websites that answer real questions
Pages for each hospital and service, with new client steps, urgent care guidance and request forms.
- Hospital pages with doctors and services
- New client checklist
- Appointment request forms
Local SEO and AI visibility
Profiles, reviews and pet owner question content so each hospital shows up when people search nearby.
- Review requests after visits
- Pet care FAQ content
- Profile cleanup by hospital
Client follow-up and wellness reminders
Email and text sequences for new clients, wellness plans and overdue care.
- New client welcome
- Vaccine and wellness reminders
- Wellness plan renewals
AI intake and FAQ assistant
A custom assistant that answers common non-medical questions and captures appointment details, with clear handoff for anything clinical.
- Hours, services and new client answers
- Appointment request capture
- Urgent care handoff guidance
Targeted campaigns for capacity and recruiting
Paid and social campaigns for hospitals with openings, plus recruiting campaigns for clinical roles.
- Hospital-level new client campaigns
- Veterinarian and technician recruiting
Fractional CMO for veterinary groups
Leadership that connects marketing with hospital capacity, acquisitions and hiring.
- Group marketing plan
- Reporting by hospital
How we work together
A simple path from first call to results you can review
- Step 1
Fit call
15 minutes on your hospitals, capacity and front-desk pain points.
- Step 2
Client path review
We look at search results, websites and the request process like a new pet owner.
- Step 3
Priority plan
Which hospitals need clients, which need relief and which need recruiting help.
- Step 4
Build and automate
We launch pages, campaigns and reminders, then report by hospital.
Why teams trust us
Web Strategy Plus has supported pet industry brands, including franchise clients shown below.
Franchise Clients
Some of Our Franchise Clients
Franchise brands that trust Web Strategy Plus with their growth — from pest control and childcare to print, cleaning, and quick-service restaurants.
Frequently asked questions
Will an AI assistant give medical advice?
No. We design assistants to answer general practice questions and hand anything clinical or urgent to your team.
Can reminders connect to our practice management software?
Often, depending on the software and its integrations. We confirm what is possible before building.
Do you work with independent hospitals?
This page focuses on groups, but we also work with growing independent hospitals planning more locations.
Can you help with hiring?
Yes. Recruiting pages and campaigns for veterinarians and technicians can be part of the plan.
Let's make the next new client easier for everyone.
Book a 15-minute fit call, or start with an audit of your website and request path.