Book more consultations, and keep clients coming back between treatments.
Elective treatments are researched carefully and booked when trust is high. We help med spa and wellness groups earn that trust online, track every consult request and build memberships that bring clients back.
The problem and the fix
Med spa marketing often relies on discounts and social posts, which can fill a calendar for a week and then fade.
What we see
Promotions bring price shoppers who do not return.
How we solve it
Treatment education, provider credibility and consult-first campaigns that attract clients looking for results and care.
What we see
Bookings come from Instagram, Google, referrals and walk-ins, and nobody knows which treatment ads paid off.
How we solve it
Booking and consult tracking by treatment, location and source, so you can compare channels honestly.
What we see
Clients finish a package and drift away.
How we solve it
Membership and rebooking nurture timed to each treatment's natural cycle.
What we see
Ad platforms and regulations limit what you can say about some treatments.
How we solve it
Compliance-aware creative and landing pages that describe treatments accurately without exaggerated claims.
Services and workflows
For med spas the mix leans on trust, consult booking and retention.
Treatment and provider pages
Clear pages for each treatment and location, with provider credentials, what to expect and consult booking.
- Treatment pages with candidacy and recovery info
- Provider profiles
- Location pages
Local SEO and AI visibility
Profiles, reviews and treatment question content that help people researching options find and trust you.
- Review requests after treatments
- Treatment FAQ content
- Location profile cleanup
Consult-focused paid and social campaigns
Campaigns by treatment and location that lead to consult requests, built to respect platform rules.
- Treatment-specific landing pages
- Location budgets
- Seasonal treatment calendar
Booking attribution and reporting
Track consult requests and bookings by source, treatment and location.
- Booking source tracking
- Consult-to-treatment reporting
Membership and rebooking nurture
Email and text journeys for new clients, treatment cycles and membership renewals.
- Post-consult follow-up
- Rebooking reminders by treatment
- Membership renewal journeys
Fractional CMO and brand strategy
Leadership for groups opening locations, refining positioning or launching new treatments.
- New location launch plan
- Treatment launch plan
How we work together
A simple path from first call to results you can review
- Step 1
Fit call
15 minutes on your locations, core treatments and how clients book today.
- Step 2
Client journey review
We research, compare and request a consult the way a new client would.
- Step 3
Growth plan
Priorities across treatment pages, campaigns, tracking and retention.
- Step 4
Launch and refine
We launch in phases and review bookings and retention with you each month.
Why teams trust us
Michelle Hummel has been featured in Inc., Forbes, Entrepreneur and Franchise Times. Review our work and client testimonials below.
Frequently asked questions
Do you write medical claims for treatments?
We write accurate, plain descriptions and avoid exaggerated outcome claims. Your medical director or compliance team should review treatment copy before launch.
Can you work with our booking software?
Usually, through tracking links, integrations or exports. We confirm what your platform supports first.
Are discounts a bad idea?
Not always. They work best as part of a plan that also builds memberships and repeat visits.
Do you guarantee bookings?
No. We improve visibility, consult paths and follow-up, and report results honestly.
Build a client base that returns, not just a busy week.
Book a 15-minute fit call, or start with an audit of your website and booking path.