Turn emergency searches and seasonal demand into booked jobs at every branch.
When a furnace quits or a pipe bursts, homeowners call whoever shows up first and answers fastest. We help multi-location trade companies show up in each service area and get every call and form to the right branch.
The problem and the fix
Home service growth usually stalls in the gaps between marketing, the call center and dispatch.
What we see
Lead aggregator costs keep rising, and the leads are shared with competitors.
How we solve it
More owned demand from local search, maps and your own site, so aggregators become one channel instead of the whole plan.
What we see
Calls are the main lead source, but nobody knows which ad or page produced a booked job.
How we solve it
Call and form tracking by branch and campaign, tied back to booked jobs in your field service software where it allows exports.
What we see
Demand swings with the weather and the season, and budgets do not move with it.
How we solve it
A seasonal campaign calendar for tune-ups, storm response and peak season, with budgets that can shift between branches.
What we see
New branches and acquisitions keep their old names, sites and phone numbers.
How we solve it
A clear plan to bring acquired locations under one site and profile structure without losing their local reputation.
Services and workflows
For trade companies the mix starts with local visibility and call handling, then paid search and follow-up.
Local SEO and map visibility by service area
Branch-level Google Business Profiles, service pages for each trade and city, and review generation after completed jobs.
- Service area and city pages
- Post-job review requests
- Profile categories and services cleanup
Paid search and Local Services strategy
Campaigns split by trade, urgency and branch, with landing pages that make calling or booking obvious on a phone.
- Emergency versus planned work campaigns
- Branch-level budgets
- Mobile call-first landing pages
Lead capture, call tracking and attribution
Tracking numbers, form routing and reporting that connect marketing spend to calls, booked jobs and branches.
- Dynamic call tracking
- Missed-call text back
- Branch and campaign reporting
CRM nurture for maintenance and repeat work
Follow-up for unsold estimates, maintenance plan reminders and seasonal check-ins for past customers.
- Unsold estimate follow-up
- Maintenance plan renewals
- Seasonal reminders
Fractional CMO for growing operators
Leadership that connects marketing budgets, call center capacity and branch expansion plans.
- Branch launch marketing plan
- Monthly budget allocation review
AI assistants for intake
Where it fits, an AI assistant that answers after-hours questions and captures job details before handing off to your team.
- After-hours intake
- Job detail capture for dispatch
How we work together
A simple path from first call to results you can review
- Step 1
Fit call
15 minutes on your trades, branches, lead sources and current tools.
- Step 2
Lead path review
We test your site, profiles and call flow the way a homeowner would.
- Step 3
Branch plan
Priorities for visibility, tracking and campaigns, ranked by effort and likely impact.
- Step 4
Launch and tune
We build, launch and review results with you monthly, adjusting for season and capacity.
Why teams trust us
Web Strategy Plus has worked with home service franchise brands, including the clients shown below.
Franchise Clients
Some of Our Franchise Clients
Franchise brands that trust Web Strategy Plus with their growth — from pest control and childcare to print, cleaning, and quick-service restaurants.
Frequently asked questions
Do you work with a single trade or several?
Both. Many operators run HVAC with plumbing or electrical. We structure pages and campaigns by trade so each one can be measured on its own.
Can you connect marketing to our field service software?
Often, yes, through exports or available integrations. We confirm what your platform supports before promising any reporting.
Should we stop using lead aggregators?
Not necessarily. The goal is to reduce dependence on them by building owned demand, then compare cost per booked job across channels.
How fast will we see more calls?
Paid search can produce calls quickly once live. Local SEO takes longer. We do not guarantee call volume, and we report what is actually happening.
Make sure the next emergency call reaches your team.
Book a 15-minute fit call, or start with an audit of your website and lead path.