What’s Your Digital Marketing Score? How to Audit Your Online Strategy
25 March 2025
By abbie
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In today’s fast-paced digital world, having an online presence isn’t enough—you need a high-performing digital marketing strategy that drives real results. But how do you know if your current efforts are effective? The answer lies in a digital marketing audit—a deep dive into your online strategy to uncover what’s working, what’s not, and where you can improve.
At Web Strategy Plus, we help businesses like yours analyze, optimize, and grow with data-driven insights. Let’s walk through how to audit your digital marketing efforts and see where you stand.
Step 1: Website Performance – Is Your Site Working for You?
Your website is your digital storefront, and first impressions matter. Ask yourself:
Is your site mobile-friendly and easy to navigate?
Does it load quickly, or do visitors leave before it even finishes?
Are your call-to-actions (CTAs) clear and driving conversions?
A poorly optimized website can drive potential customers away before they even learn about your business. Web Strategy Plus specializes in website audits to enhance user experience and maximize conversions.
Step 2: SEO Health – Can Your Customers Find You?
If your website isn’t ranking on search engines, you’re missing out on organic traffic and potential leads. Check for:
Keyword Optimization – Are you targeting the right search terms?
Technical SEO – Are your URLs, meta tags, and site structure optimized?
Backlinks & Authority – Do other reputable sites link to yours?
A strong SEO strategy ensures your business appears in front of the right audience when they need your services.
Step 3: Social Media Presence – Are You Engaging Your Audience?
Your social media channels should be more than just a place to post content—they should drive engagement and conversions. Evaluate your:
Posting Consistency – Are you active and consistent on key platforms?
Audience Engagement – Do you interact with followers, respond to messages, and foster community?
Lead Generation – Are your social media efforts translating into website visits and sales?
If you’re struggling with content strategy or engagement, Web Strategy Plus can help create a data-driven social media plan tailored to your audience.
Step 4: Email & Paid Advertising – Are You Maximizing Your Reach?
Email marketing and paid ads should complement your organic strategies by nurturing leads and driving conversions. Review your:
Email Open & Click Rates – Are your emails being opened and acted upon?
Ad Performance – Are your paid ads bringing in a positive return on investment?
Retargeting Strategy – Are you re-engaging potential customers who didn’t convert the first time?
If your emails are ignored or your ads aren’t converting, it’s time to refine your messaging and targeting strategies.
Not sure how your brand measures up? Web Strategy Plus offers a FREE Digital Marketing Audit to help you identify strengths, weaknesses, and opportunities for growth.
Take the guesswork out of your marketing! Contact Web Strategy Plus today to schedule your FREE consultation and get your digital marketing score.
Visit WebStrategyPlus.com to get started!
