Over the last few years, social media marketing has gone from a practice that many people questioned the effectiveness of to something that businesses of all sizes view as essential. But just like other online strategies such as SEO, knowing that social media marketing is important doesn’t make it easy. Given that large platforms like Facebook and Instagram continue to change their algorithms, many businesses struggle to use their social reach to connect with the types of prospects they care about.

If you’re committed to finding success with social media marketing but aren’t sure where to focus your attention, we’ve put together the top four social media marketing tactics that will help you thrive:

Redistribute Content

Social media has become a very busy place. This means that when a business shares a piece of content, not all of their audience on that platform is going to see it. Although this can be frustrating, the good news is there’s a simple way to solve it. Instead of viewing sharing as something you do once and then move on to the next thing, you should make content redistribution a standard practice. Whether it’s three or seven weeks later, you should find the interval that works for your audience and standardize redistribution into your content efforts.

Work with Influencers

From a business that sells clothing to those that operate in a B2B space, every industry has influencers that target customers keep up with on social media. Instead of competing with influencers for attention, you should find ways to work with them. By exploring options that can range from sponsored giveaways to co-publishing a white paper together, collaborating directly with influencers who have a large social audience of the people you want to reach is a proven way to fast track your social efforts.

Get Comfortable with Video

Not only did the amount of time spent on YouTube explode, but other platforms like Facebook emphasized video throughout the year. Since this a trend that’s here to stay, your business will benefit from getting comfortable with creating and sharing videos, including live ones.

Focus on Engagement

While social media can definitely drive sales, many businesses forget that these platforms are generally at the top of the funnel. That’s why the businesses that do best with social media, make engagement their top priority. Once you find the best ways to interact with your audience, you’ll create a loyal following that will convert into sales.

By redistributing content, working with influencers, getting comfortable with video and focusing on engagement, you can put all the pieces in place for your social media marketing efforts to thrive.

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Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!