For those that are ready to make the most out of 2021, here is some advice to improve your online presence and stay ahead of the competition:
Target Your Traffic More Accurately

Internet traffic is becoming more and more sophisticated, and this means that almost everyone needs to rethink who they are targeting and how effective their current model is. Anyone that is not currently producing high-level data in the form of blogs or posts is most likely already behind the competition. Businesses need to take a fresh look at their targeted demographics and how they can improve their experience with unparalleled data, media, whitepapers, infographics, and more.

Rethink Your Facebook Presence

Facebook has started the new year with an update to their ToS, and this is going to mean some interesting things for companies within almost every industry. Primarily, Facebook can now track a user’s location and their habits, which opens up a whole new world for local ads. Businesses can prepare for this by shifting their attention over to Facebook and their social media presence in general.

Upgrade Your Security

It seems as if not a week goes by in which a world-renowned company isn’t making a press release about their customers’ information being compromised. The size of a business or the industry that one is in makes no difference when it comes to cybercriminals. That’s why companies should never stop striving for better security. Even local brick-and-mortar companies with minimal online sales need to ensure that their email lists and employee information are protected with multiple layers of security. Those that do not currently have online security training for their employees may want to rethink.

Preparing for Marketing Attribution

In the end, business owners and their marketing or branding team need comprehensive metrics that will give them insights into how their customers are thinking and acting. There are some unknown variables that are sure to shake up things with new information on attribution. The best way to stay prepared is to focus on an unparalleled user experience. There are sure to be better attribution models with more actionable data in the future, but the best way to get ready for this is to create a great foundation.
As always, we will have some unknown variables, but every business can prepare for whatever ultimately comes by creating a solid foundation with their online presence.

If you want expert help creating the right Search engine optimization strategy, be sure to take a look at how Web Strategy Plus can help.

Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!