Even if you haven’t heard the term parallax web design, chances are you’ve interacted with websites that use this type of design. The reason is this style of design has become very popular and prevalent in recent years. Since we’re often asked by clients if a parallax effect website is the right fit for your needs, we want to cover exactly what this type of design is, as well as its pros and cons:

Parallax Web Design – What Is It?

The best way to describe this type of design is as a technique that involves background and foreground image movement. By designing this type of movement at a specific speed, parallax design is able to create a three dimensional depth illusion amongst viewers. The reason this type of design has become so popular is it provides a way to create interactivity in a website using only native browser technologies like HTML5 and CSS3.

Advantages and Disadvantages of Parallax Web Design

As mentioned above, the biggest advantage of this type of design is its ability to make a website stand out. Given that your business website is competing with Facebook and everything else online that’s trying to grab people’s attention, having a way to make visitors pay attention as soon as they get on your website can be very advantageous.

Another advantage of parallax web design is it gives businesses a way to visually tell a story. By using this type of movement, visitors can really enjoy the experience of navigating through different types of content. While there are some very compelling reasons to use parallax web design, this approach isn’t without some potential downsides.

Like most web design trends and techniques, the potential downsides of parallax web design generally result from overuse. If parallax effects are used without careful planning, they can create an experience that is confusing and disorienting for website visitors. Another potential problem with parallax designs is they aren’t automatically search engine optimized. Ensuring that this type of design is able to rank well in Google requires an expert team that understands both web design and SEO.

Should You Use Parallax Web Design?

If you’re trying to decide whether or not parallax web design is the right choice for your business website, the best thing to do is consult with a modern web design agency. At Web Strategy Plus, we pride ourselves on providing exactly what our clients need to succeed online. By working with our talented team, you can be confident that your website will look great and provide all the functionality needed to move the needle for your business. Contact us today to begin the process of creating the ideal website for your business!