Facebook has become more than just a social media platform for sharing photos, experiences and connecting with friends. With more than 1.7 billion people logging on every day to spend approximately one hour on the platform, it’s also a fantastic way for businesses to expand sales funnels and reach potential customers.

The Facebook page shop feature — traditionally geared toward large retailers selling products — has been around for a while. What has changed is its impact for small and mid-sized businesses, its integration with other eCommerce tools, and the potential to benefit service-related businesses. Used with or without Instagram or Pinterest shops,  this is a great tool to expand your revenue.

If you are thinking about adding a Facebook Shop to your online ordering options, here are some benefits to consider:

You Choose What To Offer

You can choose the products you want to feature, create custom collections and include photos, details and pricing. Facebook Shops can be found by your customers on the business’s Facebook Page, Instagram profile or through ads, posts and stories. No matter your size or budget, your business can have an online shopping presence and connect to your customers where they already are.

It Can Match Your Brand

Facebook Shops can be customized with photos, cover images, accent colors, layouts and other features that make your shop match the look and feel of your brand.

Potential Customers Can Engage With Your Product    

Customers can like, save, share or even ask questions about your product right in your Facebook Shop. Friends and followers of your potential customer can see this engagement, further impacting your reach.

It Connects With Other Apps

Customers can connect with you, ask questions about the product and even get tracking information via Messenger, WhatsApp or Instagram Direct. Facebook Shops will also continue to partner with Shopify, BigCommerce, WooCommerce and other eCommerce tools.

Ease Of Ordering

Customers can order the product either on your business’s website, or — if you are in the U.S. and have enabled checkout — orders can be placed directly in the app. Your customers can also order in real-time through Facebook Live or Instagram Live, similar to QVC or the Home Shopping Network.

Web Strategy Plus is a full-service marketing agency that can take care of getting your Facebook Shop up and running. Whether you already have an eCommerce platform to connect or you need to develop the Facebook Shop from scratch, we can handle the details for you. With cost-effective web strategies and a one-stop marketing experience, we drive real results that grow your business. Call us today at 877-224-0478 or click this link to schedule your free consultation! For more tips to grow your business, check us out on Facebook, Twitter, LinkedIn and Instagram.