Whether you’re in the planning stages or have already established your business, attracting customers is key. You may have top-quality services or products, but if your name isn’t out there, who’s going to purchase them?

Have you taken the right steps to ensure that you get noticed online?

For instance, take Josselyn’s Aromas. Josselyn produces the highest quality scented candles in her area and has made a name for herself on Etsy. She’s able to make more candles now and at a faster rate than ever before, so she created her own website. The trouble is, it’s not attracting traffic. In this situation, she needs to invest in search engine optimization (SEO).

SEO is the process of enhancing a website’s visibility to make it rank higher in search engine results, which will increase traffic. Let’s say Josselyn made the move and invested in SEO. If you were to Google “Josselyn’s candles” after the SEO improvements, her website now pops up on the first page, when it used to be on the fourth.

SEO makes it possible for prospective customers to find a website that fits their needs, increasing the likelihood that your business is seen and your products and services sell. If you’d like to know how effective your website’s SEO strategy is, take a quick quiz and get your free web strategy score.

SEO Pays For Itself

SEO work is an investment. However, if your company’s goal is to increase the visibility of your brand to attract more customers, SEO pays for itself in the long run. The more visits you get, the more customers you get, the more sales you make. It’s pretty simple, right? But that’s not all that SEO can provide for your business.

How SEO Attracts More Customers

Additionally, SEO can target a wide range of audiences. Whether they are getting to know your brand, exploring your products or services, or ready to pull out their wallets, you can create different types of content to meet their needs. This means that content such as blogs, guides, white papers or case studies can create an introduction to your website where there wouldn’t be one before.

Furthermore, when your results come at the front of a Google search, people will know it’s your business is a brand they can trust. How would you feel about purchasing a product from a website multiple pages into your search? Would you even scroll that far yourself?

We know you’re busy as a small business owner, that’s why Web Strategy Plus offers SEO improvement work for websites (and budgets) of all sizes. Whether you’re just starting your business or you’ve taken your established brick and mortar to the internet, you can trust our strategy experts to deliver the best results. Increase your web traffic, increase your sales, beat the competitors, and get your name out there.

Recently named as one of the top SEO 15 companies in the U.S. by SEOblog.com, Web Strategy Plus is a one-stop-shop, handling everything from SEO to website development to social media management to Google ads. Our team is ready to optimize your website so you can make more sales.

Schedule a free consultation today with a member of our team or request a free quote for our services. For more tips to grow your business, check us out on Facebook, Twitter, LinkedIn or Instagram.