LinkedIn has become an indispensable platform for professionals looking to expand their networks, share insights, and grow their businesses. While companies often use LinkedIn for their marketing efforts, personal profiles are also powerful tools for reaching a targeted audience. When it comes to LinkedIn ads, two types stand out for personal profiles: Thought Leader Ads and Sponsored Messaging Ads. By leveraging these ad types, you can create an effective marketing strategy, often referred to as “influencer funnels.” Let’s explore how these ads work and how they can benefit your LinkedIn marketing efforts.

1. Thought Leader Ads: Establish Authority and Build Trust

Thought Leader Ads, also known as Sponsored Content, are boosted posts from your personal profile that showcase your expertise and insights. These ads appear directly in the LinkedIn feed of your target audience, making them highly visible and engaging. By promoting your most valuable content, you can position yourself as a thought leader in your industry.

Benefits of Thought Leader Ads:

• Increased Visibility: Your content reaches a broader audience beyond your immediate connections.
• Enhanced Credibility: By sharing insightful and relevant content, you establish yourself as an expert in your field.
• Audience Engagement: Thought Leader Ads encourage likes, comments, and shares, helping you build a community around your personal brand.

To maximize the impact of Thought Leader Ads, focus on creating high-quality content that resonates with your target audience. Share industry trends, offer actionable advice, and provide unique perspectives that set you apart from others in your field.

2. Sponsored Messaging Ads: Direct and Personal Outreach

Sponsored Messaging Ads are another powerful tool for personal profiles on LinkedIn. These ads allow you to send personalized messages directly to the inboxes of your target audience. Unlike traditional ads, Sponsored Messaging Ads feel more personal and direct, making them highly effective for nurturing relationships and driving conversions.

Benefits of Sponsored Messaging Ads:

• Personalized Communication: Tailor your messages to the individual needs and interests of your audience.
• Higher Engagement Rates: Sponsored Messaging Ads typically have higher open and response rates compared to other ad formats.
• Lead Generation: Use these ads to initiate conversations, offer exclusive content, or invite prospects to events, webinars, or consultations.

To get the most out of Sponsored Messaging Ads, craft personalized messages that speak directly to the recipient’s pain points and offer a clear value proposition. Keep your messages concise, relevant, and action-oriented to encourage responses.

Combining Thought Leader Ads and Sponsored Messaging Ads: The Influencer Funnel

When used together, Thought Leader Ads and Sponsored Messaging Ads create a powerful marketing strategy known as the “influencer funnel.” Here’s how it works:

1. Awareness: Use Thought Leader Ads to reach a broad audience and establish your expertise.
2. Engagement: Engage with those who interact with your Thought Leader Ads through comments and connections.
3. Conversion: Follow up with Sponsored Messaging Ads to nurture leads and drive conversions by offering more personalized value.

This combination allows you to guide your audience through a seamless journey from awareness to action, ultimately leading to stronger relationships and higher conversion rates.

Boost Your LinkedIn Marketing with Web Strategy Plus

LinkedIn is a powerful platform for personal brand growth, and by using Thought Leader Ads and Sponsored Messaging Ads, you can create a highly effective marketing funnel that drives real results. Whether you’re looking to build your personal brand, generate leads, or increase engagement, these ad types are essential tools in your LinkedIn marketing arsenal.

Ready to take your LinkedIn marketing to the next level? Let Web Strategy Plus help you create and execute a winning LinkedIn marketing strategy that maximizes your impact. Contact us today for a free consultation and discover how our LinkedIn marketing services can help you achieve your business goals. Call us at 877-224-0478 or visit our website at Web Strategy Plus to get started!