Writing Quality Content can be a great way to drive leads for your business. One of the reasons content is such an effective tool is because there are multiple ways it can attract leads. Some types of content help to build awareness, while others create trust and actually get people to take action. That type of content can be responsible for bringing qualified leads directly into your sales funnel.

How to Create a Quality Content Strategy That Really Works

While some people only want to focus their attention on one type of content, the best strategies are those that consider the big picture. So if you want to maximize the number of targeted leads you’re able to drive with the help of content, you’ll want to focus on content that’s intended to drive more traffic to your website.

Quality articles or blog posts that include relevant keywords are the first type of content that can help drive traffic to your main site. The key to succeeding with this type of content is writing in a way that provides as much value as possible to readers. Guest blog posts are the second type of content you’ll want to consider. Guest posts are great for increasing awareness and getting in front of audiences you wouldn’t otherwise be able to reach.

The one thing to remember with both those types of content is once they’re published, it’s definitely in your best interest to use your social networks to promote them. By letting everyone who follows you know about new content, you should be able to spread that content’s reach to an even wider audience.

The Next Step is to Focus on Engagement

Once you notice a steady increase in your traffic, longer pieces that really engage readers are the next type of content you’ll want to focus on. This is the type of content that will hold people’s attention and start to cement your brand in their mind. While it does take longer to create, really engaging content is worth the extra effort.

If you’re willing to put in the time but aren’t sure what type of longer content you should create, it’s hard to go wrong with how-to’s. One tip is in addition to making this content as detailed as possible, be sure to include an easy way for people to reach you if they have a question about a specific step in the process you’re explaining.

Tell Visitors What You Want Them to Do

After you’ve successfully used content to increase both traffic to your website and the amount of time visitors spend on it, you can turn your attention to converting that traffic into actual leads. The best way to do that is by writing persuasive content that explains exactly what kind of value your business can provide. Just remember that whether it’s signing up for your newsletter or directly buying, be sure to end this type of content with a compelling call to action that tells visitors exactly what you want them to do.

Could you benefit from a better content marketing strategy? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More

Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!